UTM Tracking Guide
Use UTM parameters to track exactly where your website traffic comes from – and which campaigns convert best.
What Are UTM Parameters?
UTM (Urchin Tracking Module) parameters are tags you add to your URLs to track the performance of your marketing campaigns. They help you identify which sources, mediums, and campaigns drive the most traffic and conversions.
Standard UTM Parameters
utm_source
Traffic source – e.g., google, linkedin, whatsapp
utm_medium
Marketing medium – e.g., cpc, organic, social
utm_campaign
Specific campaign – e.g., eudr-coffee-pilot
utm_content
For A/B testing – e.g., hero-cta, sidebar-cta
Examples
# LinkedIn Campaign for EUDR Coffee https://ethioweightec.top?utm_source=linkedin&utm_medium=social&utm_campaign=eudr-coffee-pilot # WhatsApp Direct Message https://ethioweightec.top?utm_source=whatsapp&utm_medium=direct&utm_campaign=client-referral # Google Ads – Logistics https://ethioweightec.top?utm_source=google&utm_medium=cpc&utm_campaign=logistics-weighbridge # Email Newsletter – Retail Special https://ethioweightec.top?utm_source=email&utm_medium=newsletter&utm_campaign=retail-ai-scales
📊 Track Your UTM Data in GA4
All UTM parameters are automatically captured by Google Analytics 4. Use the Traffic Acquisition report to see which campaigns drive the most engagement and conversions.